Ugg Boots Make Innovative Use Of Natural Materials







If there is a brand that has been time-tested purely because of its innovative use of natural materials such as sheepskin and rubber, it must be Ugg boots. This trademark that came into existence in Australia created a flutter on the market when it introduced its range of boots made of high quality sheepskin.

Consumers who were even used to using high-quality leather cases now had something else to look forward to. The Merino sheepskin used to manufacture Ugg boots proved to be not only very durable but extremely soft and with excellent pillow properties.

What fresh Ugg boots from others besides the use of sheepskin was the fact that consumers could wear them during both summer and winter seasons. These boots had wool, the outer part of which can be wrapped with generous fleece for the ultra-light feeling, while the inners can be covered with the skin.

Merino sheepskin with its double facial features thus provided a thermostatic setting where the feet remained very cozy and warm during cold winter but became cold during the summer. Fleece helped keep out moisture and thus ensured that the feet were always dry. The sun was made of rubber and sewn into the boots on the outside. The use of such materials obviously pushed the cost of these boots but people were more than willing to pay the price with the exclusive benefits they could have with UGG boots.

It was therefore not surprising that these boots soon had many imitators who tried to present their own brand. Over the years, very few have succeeded in their pursuit as they have not been able to duplicate the effect and the comfort Uggs has consistently delivered to their consumers.

Ugg quickly realized that in order to maintain its competitive advantage, they needed to take out these boots in a variety of colors and sizes. You thus had access to pretty attractive colors like blue, pink, chestnut, fuchsia and many others. Women found them ideal because they could now complement their dress with the right footwear and be sure their feet would remain well protected during the season.

The height of the boots introduced by the brand ranged from ankle-high boots to those that stretched over the knee. High boots were always preferred by many women and as they were available in vivid colors, they were quickly snapped up.

Unfortunately, like most other successful brands, Ugg also has to face the burst of duplicates and replicas that flood the market and roar consumers. These are made of inexpensive pigskin or cow skin and if you are not careful when buying them, you can stop burning a hole in your pocket. Such products are also not good for your skin because of the fake chemicals used in manufacturing.

It is therefore advisable that you do not look for cheap Ugg boots, but pay more for the genuine article.